Founded in 1963 when Ben Sherman himself began making shirts in a
small Brighton factory, the brand has seen the trends of each new
generation come and go over the last five decades.
In Modern Classics, Ben Sherman reflects on the simplicity of the
items that have become staples of the British wardrobe. Applying nearly
50 years of shirt making expertise to bring you a range of classic
pieces, made modern. True wardrobe staples.
The collection takes inspiration from traditional styles, reworking
them with contemporary detailing and in modern fabrications. These
twelve pieces represent the essential items that we believe no man
should be without. From the traditional cagoule to Breton knits and
tees, chinos and the humble bobble hat, each and every piece has been
crafted and finished with impeccable attention to detail.
The range retains some of the brands signature detailing though
button-downs on collars, traditional tailoring details and tabbed
pockets.
